Commentary

Hosting Virtual Retail Events in the COVID Era

Ben Rodier shares how virtual selling tools can build stronger customer loyalty. Pre-pandemic, retailer-hosted events were an effective way to bring consumers together to show off the latest products. It was a way for a brand to immerse people in their “brand story” and build a loyal following. Plus, the impulse buys from people in-store…

What Can the Events and Tourism Sector Teach Retail About Thriving?

Melissa Baird encourages companies to re-imagine the retail experience in the wake of the COVID and climate crises. The retail sector is not alone in the decimation of its profits and purpose during 2020. Prior to the pandemic happy shoppers flocked to retail outlets and maximized shopping experiences through desire and intention to find great…

Fascinating Tales From Amsterdam: The Dutch Way

NOTE: Chanda visited Amsterdam at the beginning of this year. All stores referenced in this article are still open. By Chanda Kumar Walking through the charming cobbled streets, with hidden gems around every corner, I was surprised with the fresh, simple yet unassuming ways that brands and stores in Amsterdam are engaging with people in…

The Acceleration of Access: From Store to Home to Anywhere

Parrish Hanna talks about the demand for more viable retail channels. Ownership is overrated. Or so the “younger generation” thinks – as they want to own less and experience more. They are okay experiencing it alone, but life is much better if experienced with others and then shared with the world on social media. They…

Preparing to Innovate

Nikunj Jain talks about building teams to challenge the norm. “Brainstorming call today.” Emails with such subject lines are doomsday in the making. Come one, come all is very rarely the path to creative innovation. As I personally noticed while conducting innovation sessions, there is a direct correlation between an increased number of participants to…

Foundations for the Long Term Even During the Short Term

The list of brands pivoting to help during these tumultuous times just keeps growing. We’ve been featuring clients, partners, and colleagues using this time as an opportunity to do something good. In case you missed our first story, read it here. And another one here. People might wonder what could an artificial Christmas tree retailer…

Prepare Your Employees to Innovate

There are many stories of retailers stepping up to the plate to donate money or supplies to hospitals, charities, first responders or other front line workers. We applaud them and makes us proud to be part of this industry. We’ve been featuring clients, partners, and colleagues using this time as an opportunity to do something…

Don’t Miss This Moment

There are a lot of great companies doing great things to help ease the impact of the COVID-19 pandemic. We think it’s both incredible and admirable. This is a rough time for many retailers right now, especially those in the fashion vertical. But this is also a chance for companies to put their resources to…

A Brand That People Had Never Given Up On

Everybody loves a good comeback story and we’re all hoping to hear a lot of them in the future. Coldwater Creek is a perfect example of a company that had lost its way, but a brand people had never given up on. Today, they’ve redefined their brand and primed to resonate with women who want…

Six Things We Saw From Suppliers at EuroShop

The portfolio of suppliers continues to both broaden and narrow. Consolidation; changing capital investment strategies among retailers with mature economies; and putting pressure on mainstream vendors, while continuing globalization, brought a new broad participation at EuroShop 2020 from select suppliers based in Asia and India. We also saw ideas that have grown out of manufacturing…