Commentary

A Story Born Out of the Land

Located in Grosse Pointe Shores, Michigan, Ford House embodies the story of one of America’s most iconic families—Edsel & Eleanor Ford—and traces their legacy through critical eras in American History. Designed by renowned Detroit Architect, Albert Khan with landscaping by the celebrated Jens Jensen, the art-filled estate and its grounds invite visitors to engage in…

How COIVID-19 sped up integration of digital into physical

Janis Healy shares how to get the integration of digital into physical right. After more than a year of hibernation, customers are eagerly returning to live events and physical retail. Sporting events throughout the country are returning to full capacity. Music festivals, including Lollapalooza, Outside Lands and Bonnaroo, are scheduled to resume in 2021. And…

Where Retail Can Go From Here

John Ballay shares how following your customers’ needs instead of business plans can set you up for success. By now, we have heard the analysis so frequently that it has almost become irrefutable: this pandemic has affected everything, but few industries have been hit worse than retail. There is, obviously, a lot of truth in…

Cat Mat Reboot

Paco Underhill talks about the importance of in-store research. An old Envirosell/Zen joke is that, “The farthest desk away from the front door is where the person in charge sits.”  We ask both merchants and marketers how well they understand who their customers are and most importantly, who their customer could be. Category Management or…

Hosting Virtual Retail Events in the COVID Era

Ben Rodier shares how virtual selling tools can build stronger customer loyalty. Pre-pandemic, retailer-hosted events were an effective way to bring consumers together to show off the latest products. It was a way for a brand to immerse people in their “brand story” and build a loyal following. Plus, the impulse buys from people in-store…

What Can the Events and Tourism Sector Teach Retail About Thriving?

Melissa Baird encourages companies to re-imagine the retail experience in the wake of the COVID and climate crises. The retail sector is not alone in the decimation of its profits and purpose during 2020. Prior to the pandemic happy shoppers flocked to retail outlets and maximized shopping experiences through desire and intention to find great…

Fascinating Tales From Amsterdam: The Dutch Way

NOTE: Chanda visited Amsterdam at the beginning of this year. All stores referenced in this article are still open. By Chanda Kumar Walking through the charming cobbled streets, with hidden gems around every corner, I was surprised with the fresh, simple yet unassuming ways that brands and stores in Amsterdam are engaging with people in…

The Acceleration of Access: From Store to Home to Anywhere

Parrish Hanna talks about the demand for more viable retail channels. Ownership is overrated. Or so the “younger generation” thinks – as they want to own less and experience more. They are okay experiencing it alone, but life is much better if experienced with others and then shared with the world on social media. They…

Beyond the Plexiglass: Three Areas You Need to Address

Retail around the globe have been struggling since stay-at-home orders were put in place in countries on almost every continent earlier this year . Clothing, electronics and furniture stores have been affected the most. Thankfully, May brought a promising rebound with apparel stores seeing the biggest bounce back — 188 percent over April for U.S.…

Preparing to Innovate

Nikunj Jain talks about building teams to challenge the norm. “Brainstorming call today.” Emails with such subject lines are doomsday in the making. Come one, come all is very rarely the path to creative innovation. As I personally noticed while conducting innovation sessions, there is a direct correlation between an increased number of participants to…