Commentary

Every Brand Has a Story to Tell

Strategic storytelling can help brands win over customers, gain trust and loyalty, and ultimately transform transactions. The successful ones are the ones that invite their customers to be part of the story. Brands do this with stories and content that balances both connecting with customers and potential customers on an emotional level and a rational…

Multi-Generational Retail: The Bass Family

By Nancy Bass Wyden For three generations and 92 years: my grandfather, Ben Bass, my father, Fred Bass, and I have run the Strand Book Store in New York City. Family businesses are the oldest and most common model of economic organization. The vast majority of businesses throughout the world—whether it is farms, corner shops…

TOY: A Tiny Word For Such A Powerful Category

Commentary by Linda Postell Once upon a time, a toy was defined as something you held in your hand. At some point, it evolved to include something you played on a screen. Then, the time came when a toy was something collected by an adult to fondly remember their childhood. Today, a toy is defined…

Surprising Discoveries in a City on the Comeback List

As a world traveler I have been lucky enough to experience retail from most of the corners of this planet and recently I have been requested to give my opinion on which place (or city) could be a prime example of a good relationship between community and retailers. I didn’t hesitate to mention Detroit as…

Knowing How to Pivot

At The Grayson Company (TGC) we have the privilege of working with some of the most exciting retailers, brands and investors in the world. Some are well established world class companies whose names you would instantly recognize. Others are digital natives or early stage companies all growing at a blistering pace. The best of these…

Discover Detroit’s Hidden Gems

Alina Waring has been an emergency physician for 26 years and is currently on staff at Hedrick Medical Center in Chillicothe, Missouri. She lives in Alpharetta, Georgia. Alina was a guest and participant at the 2018 design:retail Forum in Detroit, a conference bringing together 175+ “thought leaders” from the retail, supplier, and consultant segments. The…

THE NEW VALUE: #WELLBEYONDPRICE

By: Susan Yashinsky, VP Innovation Trends at Sphere Trending, LLC. How we all long for a simpler retail time when value was an easy equation of price and quality, with clear distinctions between good, better and best. In today’s world, the value equation has become more complicated while quality has become much less of a…

COMPETING IN THE NEW GLOBAL MARKETPLACE

By Neil Stern, Senior Partner, McMillan Doolittle, LLP It goes without saying that the retail marketplace has truly become a global one in recent years. The apparel industry has been upended by the rise of global fast fashion retailers like Zara (Spain) and H&M (Sweden), not to mention rising entrants like Primark (Ireland). The largest…

Commercial Design: At the Heart of Detroit’s Revitalization

By Olga Stella, Executive Director, Design Core Detroit Neighborhood commercial design is at the forefront of driving inclusive growth in urban markets, Detroit being a prime example. Thanks to the tremendous entrepreneurial energy over the past ten years, new businesses are successfully opening not only in downtown, but also in nearby neighborhoods (such as Detroit…

The Disruptor: Heartbreaker or Hero

By Andrea Weiss, Founder, The O Alliance  One of my favorite tunes was always Pat Benetar’s “Heartbreaker.” Pat studied voice at my alma mater and practiced her craft in the bars and clubs of my youth in Richmond, Virginia, before becoming a rock legend.  Pat’s powerful voice and edgy look, changed the way we would…