Jon Bibo, CEO of the Independent College Bookstore Association, shares how this unique category continues to be successful with a broad, local audience. JGA: What’s the typical audience like in the world of college bookstores? Most of us reading this are long past college years, so give us an idea of the target audience and…
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What Independent Retailers Can Learn from College Bookstores
Jon Bibo, CEO of the Independent College Bookstore Association, shares how this unique category continues to be successful with a broad, local audience. JGA: What’s the typical audience like in the world of college bookstores? Most of us reading this are long past college years, so give us an idea of the target audience and…