Crain’s Detroit Business and Ken Nisch recently toured Somerset Collection in Troy, Michigan, and The North Face store in particular, to reveal how stores are designed to elevate the consumer experience. In the video feature, editor David Hall reveals how Ken Nisch and JGA create the store design to tap into the consumer psyche:

From hunters to gatherers, every consumer has a particular mindset that the retailer is trying to tap into to get them to cross the lease line into their store.

Ken believes that, “A successful mall design allows shoppers to circulate the store, tempting those who want to wander around, but allowing line-of-sight for those who want to find something specific.” Ken also illustrates his ideas with thoughts about the luxury shopping center’s layout and The North Face store’s as well.

For the full story and video from Crain’s Detroit business, click here.