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Defining Dogtopia's Differentiators

No bones about it – experiential retailing is what keeps pet parents’ tails wagging! From the moment an individual steps foot in a  Dogtopia, they are immersed in a clever, engaging, and sophisticated experience that takes hold of the senses while simultaneously creating a lasting impression. Dogtopia incorporates experiential retail components the moment a pet parent engages with the brand. Scroll down to learn more about Neil Gill, CEO and President at Dogtopia.
Opening your eyes. Oticas Carol created a more inviting shopping experience to encourage customers to be in an environment that is more organic and more accessible--allowing more interactions between consumer and consultant. And to boot, they have an social mission to help all children who need glasses into a pair.
DSW blurs lines and finds new experience
DSW pushed innovation a few feet at a time. The company announced a new brand mission that tackles not only the presentation of assortment; it also revamps its rewards program, blurs the lines between online and in-store experiences, adds spaces for services like pedicures and shoe repair, advances philanthropic connections and introduces proprietary technology for store associates. The company’s multidisciplinary innovation team began testing with a “lab store” in Columbus, Ohio, already one of the company’s Power 35 top-performing locations.
Retail Focus Guest Column
Neil Gill, CEO and President, Dogtopia Enterprise tells Retail Focus about experiential retailing ands what keeps pet parents’ tails wagging! He begins, "From the moment an individual steps foot in a Dogtopia, they are immersed in a clever, engaging, and sophisticated experience that takes hold of the senses while simultaneously creating a lasting impression." Read more about Dogtopia's Difference
      

     

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