Focus On: Placemaking
Your Home Away From Home
As an international brand that began in Chicago, Gloria Jean's has grown from its unique positioning around flavored coffees to a global powerhouse. The environment encourages customers to pull up a stool, engage in conversation, watch the process, and be part of the social network of regulars who consider this "bar" their place. Connect, Experience, Sample.
Discover a Place of Adventure
As the new point of entry for the Nashville Zoo at Grassmere, the destination reinvents the visitor experience from the start and provides the proverbial "icing on the cake" to their day at the Zoo. A plaza inspired by African lodges serves as home to the new Zawadi Market specialty store, a place where visitors take home a memory of their own. Award-winning place.
Sleep Number Named Best at CES
With over 3,800 exhibits at CES, Sleep Number had to create a place to disrupt and attract, while drawing attention to their new product launch. The exhibit's organic structure became a quiet sanctuary in the middle of the Expo, attracting more than 5,000 attendees to "test drive" the bed illustrating its simple and intuitive nature. Sensory appeal.
Enticing Gen-Next to Stay and Play
JGA Chairman, Ken Nisch, recently addressed the Luxury Daily First Look 2.0 Conference. He noted that the way Millennial and Gen-Z consumers grew up has shifted their thoughts on luxury; making experiences, uniqueness and transparency more important than it was for past generations. Not Your Father's Retail.
In The News
- Spence Diamonds High-Tech Sparkle
- Allen Edmonds, An American Classic
- Soft Surroundings Now Open in Michigan
- Our Take on Moosejaw Sale to Walmart
Placemaking: Bringing Brands to Life
As a Kuwaiti-based specialty toy store, Fantasy World has strived to push the boundaries in both design and lifestyle. Consumers are a lot more sophisticated in how they shop in this complicated Third Millennium, and as a business we strive to feed their needs constantly. A key strategy we have employed in this changing retail climate is focusing on what we call "placemaking."
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The difficulty lies not so much in developing new ideas as in escaping from old ones. -- John Maynard Keynes