Focus On: Empowerment
High-Style Digs for The Clinic
Empowering their consumers with access to recreational and medicinal cannabis, The Clinic's new prototype in Denver offers their guests the best-in-class services, products and a tailored experience that has not yet been seen in the industry. The visitor is engaged in a retail destination that is mindfully designed to be awe-inspiring, yet comfortable and easy to explore. Highly Empowering.
Empowering Diamond Buyers
At Blue Nile, shoppers can shop more than 400 styles of engagement rings and fine jewelry before buying online. Bestowing "touch and feel" to the purchase process, their five locations bring the brand to life in a physical environment empowering guests to shop on their own terms, whether it's online or in-person. Hybrid Solution.
Service Powers Hypermarket Base
As India's leading supermarket, Big Bazaar features a "Sit-Down Billing" zone. This service allows senior citizens, expectant mothers and those with disabilities to enjoy a lounge filled with snacks and food samplings while the checkout process is handled independently by store associates. Ease of checkout.
3 P’s Empower at NRF
In a featured session at NRF's BIG Show last month, Ken Nisch was joined by retailers whose brands help emotionally connect and empower customers. Sundance, DXL and Fleurty Girl fire up their customer bases via Passion, Place and Personality. If you missed it, find the videotaped session here, or view the PowerPoint slides here.
In The News
- Walmart Buys Moosejaw to Boost Online Sales
- The Three C's of CX
- Time Lapse Booth-Build Video
- Ramblers Way Opens in Hanover
What's Trending: Empowerment Through Design
The word "empowerment" is not often used to describe retail experiences. But in today's increasingly global and technology-driven retail market, a customer journey that begins with empathy and engages through emotional connections guarantees a powerful competitive edge. To achieve this, retailers must have insights into the unmet customer needs from which begins the journey...
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Dr. Seuss is about empowerment.  He invites us to disappear into our imagination and then blows the doors off what that can mean. -- Gary Ross