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JGA is often requested to speak on retail trends, branding and the store experience for a multitude of business organizations.
For more information about how JGA can participate in your next conference, email
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ReDesign (San Paulo, Brazil) -- What's On Tomorrow's Menu? Food, Fun, Art!
ReDesign is a must-attend event for anyone who works or relates to the Brazilian retail industry. A unique event, it shows how physical stores are turning into real points of interaction, entertainment, information and education. The architecture, design, lighting and technology enable the creation of spaces where the shopping experience aligns with the brand's DNA. Produced by GS&MD and Manoel Alves Lima of FAL.
Speaker(s)
Ken Nisch
| May 16, 2013 | GlobalShop 2013: Crossing Borders - Six Global Strategies Impacting Your Retail World
Are you ready for the global retail invasion? Six global realities are facing retailers today—whether their businesses are coming, going or defending their territories. Being prepared for these international maneuvers can help you win the tough battle for the consumers’ minds and wallets. Some brands are expanding outside their home markets through direct investment partnerships and distribution; other retailers are coming into new markets through direct investment or third-party relationships; while others are defending their borders, and preparing for the market entry of global brands by raising their market position to international standards. Are you prepared to implement your own global growth strategy?
Speaker(s)
Ken Nisch (JGA), Manoel Alves Lima (FAL, Brazil)
| Apr 18, 2013 | IBD Bike Conference: Transforming Your Business Through Innovative Store Design
New innovative ways of selling service along with creative solutions for retail merchandising is helping to reinvigorate the consumer experience and drive sales across broad retail channels. So what can independent dealers do to integrate experience and products into a retail strategy that creates real lift and boosts sales? In this session Patrick Dalessandro will teach you how to make your retail experience pay! By building upon the one thing the web cannot offer – service – and by focusing on the importance of accessory selection and placement, Patrick Dalessandro will show you how to make sure your customers buy more and more often!
Speaker(s)
Patrick Dalessandro
| Apr 18, 2013 | POPAI - Breakthrough Thinking Series: In BeTWEEN Transition
Retailers are awakening to a sobering reality: The tween market now flexes $43 billion worth of annual spending power, which is second only to Baby Boomers! Retailers who are quick to cater to and merchandise for this emerging demographic are setting the trends that keep tweens fashionable — and, even better, feeling self-confident. Tween retailers strive to provide a fun and energetic experience. With every visit their store builds a future following for their more grown-up retail outlets as tweens grow into mature adults. Examine some of the foremost leading tween retailers and what makes them so successful.
Speaker(s)
Ken Nisch
| Mar 14, 2013 | In Store Asia 2013 - Bombay Exhibition Centre, Mumbai India
The 8th Annual In-Store Asia conference runs February 21-23, 2013. The three days of the show offer great networking opportunities, new ideas, cutting edge solutions, and much more. It has three modules: Expo, Convention and Awards, each of it enabling meaningful interaction and engagement.
JGA and our collaborative partner, FRDC (Future Research Design Company), will be exhibiting at the Expo, in the Design Pavilion, booth #7 & 8. Stop by and say hello to JGA Chairman, Ken Nisch and FRDC Managing Director, Sanjay Agarwal – or email us today to set an appointment at info@jga.com.
Speaker(s)
Ken Nisch (JGA), Sanjay Agarwal (FRDC, India)
| Feb 21, 2013 - Feb 23, 2013 | ICSC Michigan: Right Sizing Retail
The current trend of “right sizing retail” is a time-honored model of matching supply to demand. Rather than building the same prototype everywhere, retailers are again becoming savvier in having the right size store to meet market and consumer demand. This panel will explore this store rationalization process from a developer and retailer perspective as well as providing insights into the research behind such decisions.
Speaker(s)
Patrick Dalessandro (JGA), Joan Primo (The Strategic Edge), John M. Breza (First Holding Management Company, LLC), Michael D. McBride (Ramco-Gershenson Properties Trust), Jim Stokas (Stokas Bieri Real Estate)
| Feb 13, 2013 | Outdoor Retailer (Salt Lake City): Why Store Design Matters
What makes one retail store better than the next? While product offer, price point, customer service and location all play into effect, at the end of the day it is the customer experience the store provides that makes a shopping trip memorable. The design, layout, merchandising and resulting experience of any given retail store is not created out of happenstance -- there are certainly best practices to emulate. Join Alison Embrey Medina, Executive Editor of DDI (Display & Design Ideas) Magazine as she moderates a panel of world-renowned store design and customer experience experts from leading contract design firms.
Speaker(s)
Patrick Dalessandro (JGA), Alison Embrey Medina (DDI), James Farnell (Little), Alison Carr (Gensler)
| Jan 24, 2013 | NRF Big Show 2013: Successful Strategies For Globalizing Your Retail Business
As the world economy continues to struggle and consumers have responded by reducing spending in many markets, retailers strive to improve performance by expanding e-commerce operations and pursuing cross-border expansion plans. This session will provide insight into the leading strategies for opening stores in new markets and provide two different views on expansion – one from a retailer based outside of the United States who has successfully opened stores in the United States and the other from an American retailer who has expanded outside of the US market.
Speaker(s)
Ken Nisch (JGA), João Barbosa (Giraffas USA), Michael Brennan (DLA Piper LLP), Ron Young (Express, Inc.)
| Jan 15, 2013 | NRF Big Show 2013: The Shopper Economy
In today's marketplace, shoppers not only purchase brands, but brands "purchase" shopper behavior as well. This new dynamic allows shoppers to earn "value" in exchange for their behaviors simply by paying attention, participating, advocating or committing. Consumer strategist and author Liz Crawford, and retail experience creator and JGA Chairman, Ken Nisch, will present an energetic exploration looking at ways retailers, brands and manufacturers can engage consumers to provide a compelling digital experience in-store, online and on-the-go.
Speaker(s)
Ken Nisch (JGA), Liz Crawford (The Shopper Economy)
| Jan 14, 2013 | Gondola 2012, Cartegena Columbia: Iconicity - Integrating The Four DImensions Of Branding
This session will introduce the best retail communication ideas from around the globe. Whether through sight, sound, scent or taste, these iconic dimensions - 1-D (branding), 2-D (packaging), 3-D (experience) and 4-D (community spirit) - provide an opportunistic territory that when properly integrated, can become the most powerful vehicle for communicating with customers. Promotional and printed materials, packaging, signage, environments and community events act as the headlines, punctuation, subtext of the surroundings in which they exist. Speaker Ken Nisch, Chairman of JGA (retail design and brand strategy, USA) will present how iconic branding crosses channels to create a 360 degree perspective for identity distinction.
Speaker(s)
Ken Nisch
| Nov 01, 2012 | India Retail Forum: Visual Merchandising - A Powerful Tool For Making First Impressions Count
70% of buying decisions are made through sight; therefore visual merchandising has a dramatic effect on brand perception and sales. This workshop takes the participants through the profitable enhancing strategies of merchandising and display, while providing insights on how to increase your sales. Through the art of storytelling, touchpoints such as scent, sound and the thousand details in elements such as finishes, fixtures, propping, lighting and shop keeping standards can prove successful for any retailer. What’s more, while most people think of visual merchandising only in the context of fashion industry and retailers, this workshop stands out in showcasing many different uses and examples of visual merchandising in non-fashion environments such as food and grocery, restaurants and food courts, beauty and cosmetics, entertainment centers, and more.
Speaker(s)
Ken Nisch
| Oct 09, 2012 | JCK Conference: The Art And Science Of Retail Experience
Lights, Camera, Activation! What can the industry do as a whole to integrate experience into their design strategy to create the best results? New concepts, ideas and initiatives are reinvigorating the consumer experience, and certain brands are continuing to push onward via innovation and revitalized business plans. Some are building around their geographic strengths creating multi-tiered approaches to their markets, while others are focusing their message across a narrow assortment and a global brand point of view as they expand to locales across continents or to unique venues. Industry veteran Ken Nisch will lead this panel of retail visionaries who will share their insights on why "not normal" is the "new normal" when it comes to The Art and Science of Retail Experience.
Speaker(s)
Ken Nisch, Bryan Crisfield (Crislu), Sandy LaJoye (TOMY Advertising)
| Jun 01, 2012 | INSPIRAÇÃO 2012 (Sao Paulo, Brazil): Iconicity - Maximizing Brand Effectiveness
First impressions, last impressions, touchpoints, cues and codes. In today’s ubiquitous world of branding, how do the implicit trump the explicit in communicating your brand’s message? Be it internal or external, present or future - how can you experientially maximize your brand’s effectiveness for all of the stakeholders? Understanding that today’s “retailers” may be a bank, a hospital, a political party or a retail store, how are these very divergent groups leveraging the tools of experiential branding to communicate the emotional qualities of their message through a 360 degree perspective? This session will explore how iconic retailers are maximizing the effectiveness of their brand tools into one seamless consumer message.
Speaker(s)
Ken Nisch
| Apr 26, 2012 | RetailConnections Summit: The Art And Science Of Retail Experience
We may be doing fewer numbers of stores, less expensive stores and, in some cases, even smaller stores, but as creative professionals, we're not being asked to do "less creative" stores. In fact, we are challenged in many cases to create stores with more variations of unique features
and benefits, or "Lazarus" stores' prototypes whose new image are being resurrected from the bones of their old. New concepts, ideas and initiatives are reinvigorating the store, and certain brands are continuing to push onward via innovation and revitalized business plans. Industry veteran Ken Nisch will lead this panel of retail go-getters who
are adapting their respective brands and rewriting the boundaries of retail. "Not normal" is the "new normal" when it comes to The Science and Art of Retail Experience.
Speaker(s)
Ken Nisch, Paul Calderon (Kohl's), Harry Cunningham (Saks Fifth Avenue), Christine Sturch (Whole Foods)
| Feb 27, 2012 | Bimtech Birla Institute (India): Sustainability Through Innovation
Ken Nisch joins an esteemed panel of presenters as they seek "Opportunities and Challenges for Organized Retail in Turbulent Times." The panel will question how brick-and mortar retailers will compete in this highly digital marketplace and discuss whether consumers are willing to engage themselves in 3D e-commerce environments.
Speaker(s)
Ken Nisch, Mr. Rakesh Rana (Subway), Mr. Rajeev Karwal (Milagrow), Mr. Rajesh Jain (Miraaya), and Others
| Feb 15, 2012 | Retail Design Institute/San Francisco: Orchard Supply Hardware: Creating A Powerful Fusion To Honor Heritage And Put Customers First
The concepts that made Orchard Supply Hardware a successful hardware retailer since 1931 continue today. With over 45,000 items, modern, easy-to-shop stores and acclaimed customer service, Orchard still serves California with the same simple retail philosophy developed long ago, "Take good care of our customers and they will take good care of you." Creating a connection with the past, JGA worked with Orchard Supply Hardware to reinvent a consumer-centric approach that celebrates its heritage in an updated and easy-to-shop environment, giving new life to the brand. This panel will explore the process taken to create the new prototype, which fills the void between the ubiquitous national big box home improvement store and the “mom and pop” hardware store by offering comprehensive “better/best” assortments and appealing to its major shopping constituencies. In this graphically-driven store, they have created a series of neighborhoods where target consumers can find their “natural” path, while being exposed to other products, capabilities and services available in the adjacent areas of the 48,000 square foot store.
Speaker(s)
Ken Nisch, Tom Carey & Janis Healy (Orchard Supply Hardware), Kent Yunker (Yunker Industries)
| Jul 28, 2011 | The Luxury Council Of San Francisco Presents: Persuasion - What Every Luxury Marketer Must Learn To Win The Heart, Mind And Pocketbook Of The "New" Affluent Consumer
Conspicuous consumption is out. Sophisticated style is in. And the appreciation of the "quiet" luxury is the emerging luxury trend. This session will explore the shifting marketplace; to reveal how brands in this new territory of luxury are seeking to create commercial scale, while maintaining a sense of aspiration and exclusivity. From the casualization of luxury to the repositioning of their prestige names, how do iconic brands create memorable experiences that build a connection to their consumers' future? For more information, visit www.luxesf.com.
Speaker(s)
Ken Nisch
| Jul 27, 2011 | SHOP Conference: Looking In, Looking Out, Looking Ahead ... Shopper Trends Impacting Your Business Today And Tomorrow
This session looks at everything from marketing and consumer-lead grassroots changes, to business and economy-driven, brand-focused measures that create pause and reconsideration of the retail environment. Discover how the store can respond to these changes whether they are driven from the top-down to the big box. These influences – from the impact of online and social media like Groupon and Facebook, to the scaling up and the scaling down from farmer’s markets to Google, the big-box to the no-box, and de-urbanization and re-urbanization movements – are all shaping shoppers trends now and for the future.
Speaker(s)
Ken Nisch, Paco Underhill (Envirosell)
| May 12, 2011 | EuroShop 2011: Green Retail - Social, Environmental And Business Perspectives Through Environmentally-Friendly Business Practices (Dusseldorf, Germany)
Representatives of leading global retailers will share their organizations' journeys to making their companies, their retail outlets, and their business practices more environmentally friendly. With their 360-degree approach, each recognizes that their environmental policy is made up of commitments across all aspects of their business. With the focus on this commitment, as it relates to the retail environment, learn how they have effectively created a culture, a road map and a set of guidelines that each of their companies judges in its accountability and success.
Speaker(s)
Ken Nisch (moderator), Urs Berger (Migros-Genossenschafts-Bund), Deepak Deshpande (Tata International), Harald Fischer (Rewe Group), Brendan Sullivan (VF Corporation)
| Feb 26, 2011 | Think Sync: Maximizing Your Brand's Effectiveness (Retail Asia Congress In Mumbai, India)
A Look at Culture and Lifestyle and Their Implications on Retail. From shelf-to-store, retailers look for ways to integrate their brand tools into one seamless consumer message. Now is the time to get strategic and get serious with a plan of action. Leveraging all of your branding and communication tools can create one vision, one view, one message to all of your consumers; increasing your brand's impact while maximizing your cost effectiveness. This session illustrates how retailers bring their brands to life, while keeping their messages fresh through experiential environments from flagships to pop-up stores.
Speaker(s)
Ken Nisch
| Feb 10, 2010 | Event Design Summit 2009: Rebuilding Your Creative Thinking
Ken Nisch probes common myths that are mis-celebrated as drivers for successful experiences and their impact on consumers and customers. Is fashion perfect? Must there be a retail rainbow at the end of the ride? How fickle are target audiences? What do dinosaurs and design divas have in common? Why don't you have a cigarette after buying online? Should second-hand bookstores sell reheated coffee? Does your experience need to be everything to every customer or iconic enough to make an impression?
Speaker(s)
Ken Nisch
| Sept 29, 2009 | Mastering Retail: A Winning Combination For Consumer Domination (In-Store Asia Conference In Bangalore, India)
For businesses to survive and prosper in this global economy, those who employ a winning combination of consumer approaches: Mastering Retail (six masterful characteristics for retail domination), Iconicity (an experiential showcase for the brand), and Lifestyle Platforms emerge with more creative and effective shopper experiences. This session explores how three perspectives for developing the consumer experience coexist to allow retailers to stand out and thrive among the crowded field. As trends ebb and flow, the ordinary become extraordinary when they successfully migrate with consumers.
Speaker(s)
Ken Nisch
| Jul 16, 2009 | Jornadas De Distribución Comercial (Retail Experience Conference In Madrid, Spain): An American Perspective On Designing Global Experiential Environments
To compete in today’s challenging marketplace, business people are often cautious to innovate. Yet even in tough economic times, forward-thinking retailers are discovering the foundation for growth: Create innovative concepts that meet consumers’ evolving desires for a great shopping experience. This presentation examines the six attributes of the MASTER Plan for Successful Performance: Magnitude. Authority. Stimulation. Temptation. Ease. Revelation. Discover how these attributes can help you excite and intrigue consumers every step of the way. Learn how mastering these marketing insights, design concepts and business strategies can win sales from dedicated consumers who feel an emotional connection to your brand.
Speaker(s)
Ken Nisch
| Mar 26, 2009 | Retail Advertising Conference : Using Experiential Marketing To Bring Your Brand Personality To Life
Retailers are finally recognizing that bringing the brand to life through experiential environments keeps it fresh in the consumer’s mind. Now the challenge for ad agencies and design firms alike is to create and maintain consumer interaction through the seamless integration of their work. This session illustrates how brands become place-based success stories through store environments, shelf-based activation and events.
Speaker(s)
Ken Nisch, Barb Fabing (Arc Worldwide)
| Feb 25, 2009 | EHI Retail Institute Store Planning And Design Conference – Translating Global Retail Brands (Cologne, Germany)
How can brands choose the best strategy to express their global voice in the retail world? Today’s store concepts are flowing across national boundaries, yet they still borrow local flavor for groundbreaking presentation. This strategy allows them to “think global,” while “acting local” to succeed. New strategies in retail design and visual merchandising form the visual signs of change. This session offers case studies illustrating how retailers are accepting the global challenge, detailing how they locate, understand and entice consumers to explore their brands. One originated in the U.S. now expanding through Europe; the other began in Europe and is now building its branded concept across the U.S. Addressing how an experiential umbrella provides retailers unique solutions for overcoming cultural challenges, innovative consumer-centric shopping centers inspire them to expand their brand globally.
Speaker(s)
Ken Nisch, Bob Higgins (Kira Plastinina), Bevan Bloemendaal (The Timberland Company)
| Sept 17, 2008 | In-Store Marketing Summit: Building Brands At Retail: Savor The Flavors Of Chocolate Retail
Chocolate is the new wine. People are discussing where chocolate comes from, its ethics, health benefits and gourmet qualities. Expanded consumer interest is opening the door to specialization that has come through developing other retail categories such as fashion and cosmetics. Focusing on flagship environments in New York's Times Square and on Chicago's Magnificent Mile, this presentation will deliver insights into cultural, demographic and food psychology that were put to work strategically to differentiate each brand in its environment. You will:
*Discover how social, ecological and political perspectives impact category association
*Find out how consumer interest and local culture converge to help retailers differentiate and become iconic in their own right
*Learn how to integrate the essence of a brand legacy into a retail environment that becomes an immersive and entertaining consumer experience.
Speaker(s)
Ken Nisch, Michelle Gloeckler (The Hershey Experience)
| Apr 18, 2008 |
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