Shopper Insights Panel Launches GlobalShop 2010 in Las Vegas
Now in its 18th year, GlobalShop returns to the Sands Expo and Convention Center March 10-12, 2010. As the largest store design and at-retail marketing show in the United States, this year's theme of "Your Shopper is the Focus" is aligned with the JGA Shopper Insights session held Wednesday, March 10th. As panel moderator, Ken Nisch welcomed MARS Advertising CEO, Ken Barnett, and CPI Corp. Marketing Director, Shawna Conrad, to discuss how to "Challenge the Boundaries of Consumer Marketing." They explored consumers' unique motivations and how understanding shopper insights break-down well-worn demographic segmentation; all at the heart of consumer activation and shopper marketing. The session illustrated a case history around the highly emotional category of image-capture, photography and how CPI, as leaders in this category have taken shopper insights and translated them into a place for their brand.

LittleMissMatched Achieves International Recognition
JGA, in collaboration with Adrienne Weiss Corp., recently completed a new brand template for the fashionably-fun retailer, LittleMissMatched. Now open at Downtown Disney in Anaheim, California, this unique environment reflects the LittleMissMatched lifestyle of creativity, individuality and innovation. In describing the space, Ken Nisch said, "Whether for the tween girl or consumers from 1-101 who remain young-at-heart, the store encourages shoppers to buck convention and rules to create their own sensibility of clothing, home furnishings and design to 'Think Outside the Socks.'" The branded environment was named tops in its category by Chain Store Age in their Retail Store of the Year design competition and will be featured in the magazine's March 2010 issue. Named a finalist in the Association of Retail Environments' design competition, LittleMissMatched was also the cover feature this month in the leading Indian design publication, VMRD. It also will be highlighted in an upcoming issue of NZ Retail (New Zealand). To learn more about how the store met its brand objectives, click here.

Nisch Honored with Retail Leadership Award in India
Recently attending the Asia Retail Congress in Mumbai, India to present a session to Congress delegates, Ken Nisch was recognized with the coveted Retail Leadership Award at the Reid & Taylor Awards for Retail Excellence. The conference serves as Asia's most important platform to promote world class practices. Selected by its board of directors, Nisch was recognized for "creating a new vision of global retail."

In his presentation Think Sync: Create the Power of One, Nisch described how leveraging branding and communication tools can create one vision for consumers, increasing the brand's impact while maximizing its cost effectiveness. Illustrating how to bring their brands to life, Nisch insisted that experiential environments - from flagships to pop ups - can evoke one seamless consumer message.

In the News: Orchard Supply Hardware
In a design profile featuring Orchard Supply Hardware, DDI Magazine highlighted this project in its January/February issue. Also recognized by the Association of Retail Environments in its 2010 A.R.E. Design Competition, Orchard Supply Hardware's new prototype evokes the past to evolve into the future. In the DDI article, Tom Carey, OSH chief marketing officer said, "Customer response has been positive, but different depending on the customer type. The female segments of our base like the warmer, easy-to-shop aspects of the store decor and layout. The male customers are equally enthusiastic, but they seem to react to those aspects of the store that signal the authentic nature of a true hardware feel - especially the heritage cues, like the 1946 Chevy truck." Read the feature here.