Among the educational sessions for The Big Show is The Changing World of Luxury Retailing. This session features insights on luxury around the globe. Luxury is thriving in many places in the world, while being reconsidered in others. Ken Nisch will explore how the Digital Ecosystem continues to merge with the physical environment, consumers are faced with a plethora of choices to interface, interact, purchase and otherwise engage with evolving luxury brands. Psychographic and geo-political market changes are also opening the door for emerging "American" luxury icons to take center stage. What remains unchanging is the amazing, highly personal customer experience that is core to the DNA of luxury brands.
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David Selinger, CEO and Co-Founder of RichRelevance and Matthew Woolsey, Executive VP at Barneys will take a closer look at how Barneys New York is serving its customers by marrying big data with the tremendous insight, knowledge and expertise inside their company to craft personalized digital experiences that engage and inspire shoppers in a scalable way. A tastemaker for over 91 years, Barneys will also explain how it now leverages predictive personalization to support the debut of new brands, as well as co-create a personal story for every shopper through insider videos, search, offers and other specialized content. For more on the session, visit the NRF here.
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