The Parx House concept creates a series of stages, segments, and distinctive experiences within the store’s 1,700 square foot print. Much like the townhouse that it is inspired by, there are rooms that are less formal, others more so, with rooms that are reflective of the diversity of the customer’s lifestyle from work, club, play, and just hanging out. This customer sees the world in contrast that on one hand might be highly casual, rusticated and even distressed, but on the other, is glamorous, glossy, and luxurious, with little in the way of boundaries and borders to separate these two sensibilities.

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