Naturalizer

Backstory

Naturalizer, a favorite footwear brand among women for nearly 100 years, recently unveiled two new flagship stores to coincide with their new brand campaign and elevated product line.

The studio concept was born out of the idea to meet the modern women where she is – be it in the mood to be inspired or time pressed with a specific need.  Instead of showing her everything, the new store design allows for storied curation. The presentation presents clarity without sacrificing choice.

There is also a pop-in shop experience that provides a unique selling opportunity for female artisans.  This area allows the brand to curate an evolving array of hand-crafted accessories and beauty products.