Destination Maternity

Backstory

Destination Maternity Corporation is the world’s largest designer and retailer of maternity apparel. Each location has a different layout; the “Town Square” format and the “Discovery” floor plan. Both locations have differentiated “lifestyle zones” for work, casual, sleep, intimates and nursing essentials, and feature larger graphics, more mannequins and enhanced fitting rooms. The deconstructed “Discovery” floor plan sets clients on a pathway to explore the store, uncovering its unique and compelling assortment as they continue along the way.