Cemaco

Backstory

Cemaco, Guatemala’s leading retailer of home furnishings, home electronics, building materials recently updated its toy concept—Jugueton, which “translates to playful.”  Beckoning lovers of fun, it’s mascot, Tito, becomes a natural gathering point for families pre- and post-visit. Within the store space, a series of shop-in-shops contribute to a sense of discovery. They include a focus on infant, educational, electronics as well as a variety of brand and shop in shops. Large iconic features such as 3D, interactive developments, over scaled graphics, and overhead helps the store communicate through its early learning, nonreader, adults, parents and caregivers.