JGA The Business of Design - The Art of Partnership
The Detroit Institute of Arts Museum Shop - award-wining retail environment by JGA design and brand strategyThe Detroit Institute of Arts Museum Shop - award-wining retail environment by JGA design and brand strategyThe Detroit Institute of Arts Museum Shop - award-wining retail environment by JGA design and brand strategy

The Detroit Institute of Arts Museum Shop >

OUR SERVICES

We assist companies in bringing their brand to life through the development of place-based image making, brand building and revenue-producing experiences. A visionary fusion of services with our culture of creativity produces transactional solutions that are functional and visually provocative. We are passionate about our work and believe in the art of partnership to achieve success.

Brand & Design Strategy

Visually connecting the retail brand with the product or experience

  • Marketing Strategy Assessment
  • Business Plan Review
  • Merchandising & Demographic Evaluation
  • Real Estate Review

Conceptual Positioning

Creating an experiential environment to stimulate consumer interest

  • Schematic Design Concept Approach
  • Environmental Themeing
  • Budget & Scheduling Estimation

Visual Communication Design

Defining brand continuity through dynamic graphic imagery and creative signing

  • Logo & Brand Identity
  • Environmental Graphics
  • Signage Design
  • Visual Merchandising

Design Development

Bringing the brand to life as a visual expression of the ideal store personality

  • Prototypical Design
  • Space Planning
  • Area Relationships & Adjacencies
  • Materials & Finishes Palette
  • Feature Elements
  • Fixturing and Furniture
  • Budget & Scheduling Confirmation

Documentation

Ensuring the integrity of the concept through technical documentation

  • Architectural & CAD Documentation
  • Specification Details
  • Rollout Programs
  • Site Adaptation

Implementation

Providing a convenient single-source, turnkey process

  • Fixturing, Furniture & Materials Procurement
  • Construction Administration
  • Design – Build
  • Post Project Analysis