CASE STUDY: LittleMissMatched
Objective
To create a template for the brand environment that reflects the LittleMissMatched lifestyle of fashionable fun, creativity, individuality and innovation.
Result
Whether for the tween girl or consumers who remain young at heart, the store encourages shoppers to buck convention and rules to create their own sensibility of clothing, home furnishings and design, or as they say, Think outside the socks.™ This Anaheim location is the template for future stores, kiosks and in-store shops. Just like the brand with its focus on fashion and fun, the store reflects a “conceal and reveal” perspective - a peek-a-boo look at patterns reflected in mirrors and finishes that reveal that everything is not evident at first glance.
Design Elements
- The store reveals the brand’s feel through a series of iconic, yet functional forms and shapes like the Mixing Bowl where friends can meet, the Sock Troughs where the latest styles are displayed with try-on forms ready for mixing and matching, and even the cashwrap that uniquely places the customer and the sales associate side-by-side.
- The exterior features flip panels that start the fun of mismatching as a pair of vertical “welcome mats” and inset platform base window display where socks, hats, gloves or other merchandise can be displayed on dimensional dowel and spinner racks, up-lit from a white terrazzo floor element.
- The floor plan creates a pinball effect between the merchandising elements and the white display panels on the Sock Tower and curved feature wall have been extended to the full height of the ceiling, tempting shoppers to further explore the colorful mismatching options.
- Layering over the front windows and interior mirror surfaces are logos made of a Lumisty glass translucent decorative film that appear and disappear depending on the viewing angle.
- Iconic shapes, hearts, stars and circles are cut into the floor to emulate the typical patterns of the merchandise, while oversized wall graphics throughout encourage celebration of the brand through mismatching.
