BG_Ultrafemme1

Our Process

Visual storytelling: The art of making memories.

The art of visual design is much more than color choice, material mix, and technology implementation. We strongly believe that every brand has a story to tell…and how that story is told is made or broken through the personal experience of human movement throughout a physical environment.

We’re not merely designing interiors, we’re conceiving future memories. Those memories become magnetic, drawing repeat visits and creating enduring, alluring human connections through effective brand storytelling.

PHASE ONE: DEFINE

Peer Analysis

  • Analyze relevant competitors
  • Review market and business trends
  • Looking in, looking out, looking ahead

Consumer Characteristics

  • Define customer demographics/ psychographics
  • Assess relevant lifestyle influences
  • Identify emotional catalysts

Programming

  • Information gathering
  • Review the projected investment parameters
  • Establish timeline
  • Digital ecosystem

PHASE TWO: SOLVE

Visual Analysis

  • Explore and commit to a conceptual idea
  • Establish the experiential design direction, identity and merchandising solutions
  • Determine the visual interface (Graphic, Visual Merchandising, Digital, Packaging)

Position Mapping

  • Diagram key project components: Competitive,perceptual, and experiential

BrandSpeak: Core Drivers

  • Visual vocabulary: Develop positioning that drives the brand experience
  • Schematics / storyboarding

PHASE THREE: REFINE

Bring The Brand To Life

  • Design development: Refine the details of the key experiential elements
  • Integrate merchandising and operational needs
  • Refine communication across all platforms

PHASE FOUR: DOCUMENTATION

  • Prepare details and specifications for architectural components
  • Coordinate with consulting engineers
  • Prepare design intent fixture documents for bidding
  • Communication documentation

PHASE FIVE: BUILD

  • Procurement: Order fixturing, materials, and services

PHASE SIX: REVIEW

  • Store concept and operational review
  • Review performance expectations
  • Documentation of findings and recommendations
  • Value engineering

PHASE SEVEN: ROLL OUT

  • Concept adaptation
  • Documentation